See below for our confirmed UK Public Sector Communications Conference speakers. The full agenda will be announced shortly.
Head of Communications, Stockport NHS Foundation Trust
Alicia Custis is a multi-award winning communications specialist, with extensive experience working in the NHS. She is head of communications at Stockport NHS Foundation Trust, which runs Stepping Hill Hospital and community health services in Stockport.
Alicia was asked to work at the Trust immediately following the saline poisoning murders at Stepping Hill Hospital in 2011. This was in order to lead on communications around the incident and develop and implement an overall communications strategy for the organisation. The communications team subsequently won three national awards for its reputation handling approach.
Alicia was previously head of communications at The Christie cancer centre for 10 years. She has 20 years’ experience in communications, which includes six years working at PR agencies on a wide range of accounts.
Head of Campaigns and Corporate Communications, The Electoral Commission
Emma has more than 12 years of experience primarily in the public sector. She has worked across event, tourism and cause-related marketing. As Head of Campaigns and Corporate Communications at the Electoral Commission, Emma leads a team of eight people who plan, deliver and evaluate national multi-media campaigns to encourage people to register to vote ahead of elections and referendums. This includes campaigns for the 2015 general election which won Effie and Marketing Society awards for its effectiveness, as well as the EU referendum and most recently the 2017 general election, which contributed to a record high electorate.
Head Civil Service Communications and Internal Communications in the UK Government
Elayne is the Head Civil Service Communications and Internal Communications in the UK Government. She is also an Board Director for the Association for the Measurement and Evaluation of Communication and self-confessed geek when it comes to the communications analytics.
Elayne has a background in both the public and private sector and her most recent work (over 14 years) has been within Government communications. She has been Head of Press Office, Head of Internal Communications, Head of Strategy, Performance and Evaluation, Head of Horizon Scanning and Planning and most recently Head of Civil Service Communications and Internal Communications in the Prime Minister's Office and Cabinet Office Communications.
Evaluation and insight have been at the heart of her work and she is passionate about demonstrating that communications add genuine value and help to achieve business outcomes.
Communications & Engagement, GMFRS, Mayor of Greater Manchester & Combined Authority
A former journalist, Shelley is recognised as one of the leading strategic communicators in the public sector in the UK. Her previous roles of note including leading comms, marketing and tourism at Lancashire’s flagship local authority Chorley Council before a board level position at Greater Manchester Fire and Rescue Service in comms and engagement. Following the ground-breaking Devolution deal, Shelley retained her role at the fire and rescue service whilst picking up the role of Assistant Director at the Greater Manchester Combined Authority - led by the Mayor of Greater Manchester Andy Burnham and representing a truly integrated, place-based communications and engagement teams across fire, health, the combined authority, metro mayor and police and crime commissioner's remit. Shelley’s expertise includes the full range of marcomms functions including crisis, media and reputation management, marketing, branding, digital/social, events, internal communications and consultation/engagement. An experienced and proven leader operating successfully within challenging and complex organisations – Shelley was nominated as a ‘Northern Power Woman’ in 2016 for her influence in this field.